About Founder

The Man Who Made It All Happen! – Mr. Chander Tejwani

Mr. Chander Tejwani has extensive experience working for global corporations (Johnson & Johnson from 1985 to 1989, pharma retail from 1989 to 2002, and FMCG manufacturing from 2002 to 2012). His journey began when he wanted to introduce his groundbreaking formula to everyone and wanted to help scores of Women living in classes C, & D to look confident Beautiful, and appealing without having to spend a lot. We proudly carry top-quality cosmetics at prices that are affordable so you can live your most colorful life.
Despite being a pioneer in the world of Color cosmetics which is a highly technical and consumer-oriented industry, we are competent in providing beauty solutions to a wide audience. Women from different geographical areas prefer different color shades and have different preferences about which colors they use in their makeup. Having a valuable experience of 4 decades in marketing and sales helped him achieve this milestone.

The one taking his father's legacy forward – Mr. Devesh Tejwani

Now Joined by his son who is technically sound with a master’s in International Business Management from York St. John university (UK). Devesh Tejwani has accomplished basic qualifications in Chemistry & business strategy. He has focused on creating high-class sustainable products produced in GMP conditions delivered at affordable prices.

Brands under the umbrella of Chroma Chem

Lyrra: At Lyrra, we cherish the joy of making women look beautiful by simply achieving the ideal balance- subtle beauty that stands out. Right from making a statement of elegance to being the highlight of any party, we believe in the power of women and want to add a color of beauty to all that surrounds them. Lyrra offers a vast range of Lip products (Lipsticks, Lip-glosses, Liquid Lipsticks) in eye-catching colors, shades & Hues. The product range also includes Eyeliners, Mascara & Nail Paint Remover Wipes (Acetone Free). Lyrra Nail paint remover wipes remove long-lasting nail polish with ease. The gentle, moisturizing formula helps condition the nails & cuticles and is absolutely Acetone free. Lyrra products come in an affordable range, with no scope of compromise where safety and quality are concerned. We continue to manufacture and deliver high-quality products and have been supplying these products to the distributors in western and central India.
Flyrra: The journey of Flyrra began when with the thought that the cosmetics industry is growing in terms of numerous Natural skincare brands coming up with a plethora of products to offer. But we observed a brand that truly cares for you and thinks about enhancing the raw beauty was missing. Flyrra understands your obsession with the skin and we are here to nurture your beauty needs with essential gels to save you from the scorching heat & repairing daily damage done to your skin by dust & pollution. We bring to you the right, powerful and effective formula to revitalize your skin. We believe that your skin regime should result in youthful and flawless skin. Under this brand, we offer an exclusive range of Flyrra Natural Aloe Vera gel, Flyrra Watermelon gel, Flyrra Papaya Gel, Flyrra Gulab Jal Gel – All made from real Fruit/Plant extracts. Flyrra Gel Base Primer is an ingenious silicone-free, solvent-free & paraben-free mattifying face primer. Its gel formula enables it to become the perfect makeup base that holds makeup for a long duration of time.
ColorXone: When it comes to nail enamels the choices should be endless. We have been constantly developing innovative formulas that perform in the market. We create our nail paints as per market standards that allow brands to expand their growth and increase market share. CX nail enamels are free from 5 harmful chemicals (Camphor, Dibutyl Phthalate, Toluene, Methanol, and Formaldehyde). CX is a safe nail polish technology & comes in elegant shades of Matte, Nude, Metallic, Glitters, Pearls & Rainbow shades. Our extensive portfolio includes, 1. Patented Technologies 2. Boundless Colors and Textures ColorXone celebrates vibrant colors and artful textures which are inspired by the uniqueness of each individual. We challenge you to push past boundaries and discover your authenticity, then add a splash of color!
Utsav: Utsav means Celebration. True to our name we have been 'Celebrating Womanhood' by introducing Sindoor under Utsav. Sindoor is a sign of fertility, prosperity & blissful marriage in Indian culture. Since Sindoor Is to be worn on daily basis on the very same spot repeatedly, continuous use of cheap quality Sindoors made out of pigments containing lead & mercury will have a damaging effect not only on the skin but on the overall body. Utsav is made from ingredients that are non–irritant, non – allergic & free from harmful chemicals. It is a purely water-based formula, bright colors, long-lasting. Each container of Utsav liquid Sindoor is supplied with an applicator to make the application an enjoyable experience. Its cap is airtight to prevent any drying & contamination on exposure. Utsav liquid Sindoor is smudge-proof, gives you a smooth application, and draws a perfect shape without creasing. The Sindoor is processed under the stern supervision of professionals using quality assured basic ingredients and advanced technology under the proper guidance of our agile professionals.
Nail O₂: Our upcoming brand Nail O₂ will take care of all your nail care needs. Driven by the need to experiment, we will introduce nail care ranges at affordable prices. Our aim is to reach every last town of India, where true beauty lies. We are set on our journey to create honest products for real people.
Bebo & FLy: With the idea of adding a bright pop of color to your nails in an affordable range, we introduced Bebo. Truly said, you can never have too much Nail Polish. Striking and distinctive colors with their charming beauty, Bebo & FLY offers budget-friendly nail enamels and lipsticks which can be conveniently applied and offer fabulous color options. The formulation is free from parabens and harmful chemicals.